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CCH® PENSION AND BENEFITS — 4/20/07

Wyatt: confusing technology hampers retirement, health care planning

Efforts to encourage employees to take more responsibility for health care and retirement planning are at risk of being undermined by the lack of a unified technology and content strategy, according to experts at Watson Wyatt Worldwide.

“Changing the way employees choose and use their benefits involves more than simply providing reams of information on a multitude of Web sites,” said Michael Rudnick, national eCommunications and portal leader at Watson Wyatt. “Employees are much more likely to change their behavior and become more discerning benefits consumers if they can find relevant, personalized and meaningful information. Employers who send employees links to five to 10 provider Web sites or HR applications and expect them to navigate the system will not see the results they are seeking.”

“Google effect”

A soon-to-be-released Watson Wyatt survey of 2,000 employees found that the vast majority (62%) of employees rank the Internet as one of their preferred ways to receive benefits information. This preference is relatively uniform across generations — 63% of employees ages 18 to 49 like to receive information via the Web, as do 60% of those ages 50 to 59 and 53% of those 60 and older.

“There is a ‘Google effect,’” Rudnick said. “Employees have come to expect the same level of personalization, flexibility, intuitiveness and ease of use that Google and other advanced consumer Web sites provide. This is upping the ante for employers and particularly for human resources departments. Content, data and applications from a plethora of internal and vendor sources are far more useful when integrated in a way that makes sense to employees and is easy to navigate.”

For more information on this and related topics, consult the CCH Pension Plan Guide.

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