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CCH® HR MANAGEMENT — 09/28/07

Fewer employees are as loyal as they once were

Business leaders feel like they're spinning their wheels when they put their workers' needs first, creating an employee-focused company, only to struggle with long-term retention because employees simply aren't as loyal to their companies as in the past, according to the 2007 Management Action Programs (MAP) Quarterly CEO Survey conducted by Vantage Research. And clearly, this presents a quandary for CEOs who invest time, money and emotional energy into building and managing the employee-focused workplace.

"Most CEOs believe their companies are currently geared much more toward employees than they were 10 years ago, particularly in providing enhanced benefits such as supportive working environments, flexible hours and telecommuting, " says Allan Hauptfeld, principal of Vantage Research & Consulting of Valencia, Calif. "Interestingly, however, their efforts may be falling short because one-third of these business leaders also believe their employees to be less company-loyal than 10 years ago."

Lee Froschheiser, president and CEO of MAP, says the survey's findings are telling of just how widespread this lack of loyalty is. "There's no quick fix in resolving this increasingly common concern associated with employee retention," Froschheiser says. "There are some proven strategies for tackling this issue, such as having an effective on-boarding process, offering opportunities for employee development as part of an overall business plan and providing consistent performance feedback and coaching throughout the year to support the annual-review process."

Source: Management Action Programs; Website.

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