Indeed, workers are increasingly turning to social media sites to research companies and jobs. A survey from CareerBuilder shows that workers would like to see the following types of information on company pages:

• job listings (35 percent);
• Q&As or fast facts about the organization (26 percent);
• information about career paths within the organization (23 percent);
• evidence that working at the company is fun (16 percent);
• employee testimonials (16 percent);
• pictures of company events (12 percent);
• video of new products and services (10 percent);
• company awards (9 percent);
• research or studies that the company has conducted (9 percent); and
• videos of a day on the job (8 percent).

The survey also asked workers what their biggest turnoffs are when encountering a company via social media. Turnoffs include:

• company communications that read like an ad (38 percent);
• failure to reply to questions (30 percent);
• failure to regularly post information (22 percent); and
• removal or filtering public comments (22 percent).

Source:  More Than One-Third of Employers Use Social Media to Promote Their Organizations, Finds New CareerBuilder Survey, August 18, 2010, CareerBuilder, 200 N. LaSalle, Suite 1100, Chicago, IL 60601; telephone: 773-527-3600.