How to effectively promote a consumer-driven health plan to employees


Issue:

Your company is considering offering employees a consumer-driven health plan. What are some things the company can do to promote the plan and ensure its success?

Answer:    

Buck Consultants has identified four key factors believed to be crucial to a successful consumer-driven health plan (CDHP). In Buck Consultants' 2006 survey of 130 U.S. organizations with consumer-driven health plans, respondents identified the following components as key to a successful CDHP with a health savings account (HSA):

  • Aggressive and coordinated education campaigns—Eighty-one percent of survey respondents believe a key challenge in implementing a successful CDHP program is achieving true employee understanding. Companies that "strongly support" their CDHP programs experience a 17 percent participation rate vs. a 2 percent participation rate for companies that were neutral or showed only mild support.
  • Employer contributions—Higher rates of participation may be achieved if the employer prefunds the HSA account at the start of the year, and the employer pays the HSA administration fees. Seventy-six percent of survey respondents contribute to employees' HSAs.
  • Claims integration—The health plan and the HSA custodian must work together to fully integrate claims payment, relieving the employee of the burden to pay providers directly from the HSA.
  • Multiple investment fund choices—Ninety-two percent of survey respondents provide mutual funds or other equity-based investments.

Source: CCH Employee Benefits Management Connections; "HRA/HSA Survey for Consumer-Driven Health Care Plans," www.buckconsultants.com.
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